How to market your products and services in China?

As one of the world's leading trading nations and with a GDP of over $10 trillion, China is an attractive option for business expansion. However, companies cannot solely rely on the marketing strategies implemented in Western cultures to launch their brand in Asia.

E-commerce rules in China

Many companies want to target the vast Chinese market, which has more than 1.3 billion consumers. China represents the largest group of buyers via E-commerce in the world with 30% of the cross-border e-commerce market. The Chinese e-commerce market exceeds RMB 8.8 billion. In a single day of encouraged shopping, more than $25 billion worth of products are sold via e-commerce. Given these attractive figures, many companies are keen to join the ranks of companies that have successfully launched their product in China. China requires that any company that advertises in China obtain a licence. Although a company does not necessarily have to obtain a licence to sell a product in China, it will need one to advertise legally in the country. Get the facts.

Social media advertising in China

As in many other parts of the world, social media advertising is an important aspect of communication in China. The most popular platforms in China for this purpose are WeChat and Weibo. As the country's main channels, many companies use these two major sites to advertise their products. Most digital marketing agencies in China offer their services for these channels. Before implementing your digital marketing strategy, you should be aware of the time and cost of using social networks to promote your products. In addition, other channels may be a better fit for certain demographics or industries. As part of your digital marketing strategy, you may want to consider other social media, such as: Sina Weibo, a popular microblogging network in China. Tik Tok or Douyin, a popular video social media platform similar to Snapchat